Mark Sims Joins the American Angus Association

New regional manager to serve members in Alabama, Arkansas, Louisiana and Mississippi.

The American Angus Association announces Mark Sims of Edmond, Okla., as the organization’s newest member of the regional manager team. Sims begins his role Oct. 4 and will represent Region 13, which consists of the following states: Alabama, Arkansas, Louisiana and Mississippi.

Regional managers are the boots-on-the-ground for the Association and serve throughout 13 membership regions across the United States. As a partner for Angus breeders and others who rely on Angus genetics, Sims will be responsible for helping cattle producers identify herd goals, learn new programs and services, and drive quality within their operations.

“Mark’s strong marketing background and industry knowledge will be a tremendous asset to the membership and commercial cattlemen in his territory and our organization,” says David Gazda, Association director of field services and regional manager in the southeast.

Sims currently serves as a livestock-marketing consultant for the High Plains Journal, where he travels throughout Kansas, Oklahoma and Texas. He assists cattle producers with marketing their genetics nationwide, including targeted advertising and promotion plans.

“It’s a great time to be in the Angus business, and there’s much opportunity to market our breed better than we ever have in the past,” Sims says. “I look forward to traveling the territory, working with breeders to assist them in their production needs and being an active member throughout the Angus community.”

As a regional manager, Sims will represent the Angus breed at various cattle events, sales, shows and other activities throughout the territory. Breeders are encouraged to ask him questions about Association programs and services, or for help locating Angus seedstock.

He can also advise producers on marketing opportunities available through the Association, including advertising through the Angus Journal, Angus Beef Bulletin, The Angus Report and other avenues.

Sims graduated in May 2013 with a bachelor’s degree in animal science, business option, from Oklahoma State University. While on campus, he was part of the Oklahoma Agricultural Leadership Encounter (OALE), served as an Oklahoma Youth Expo (OYE) intern and was a member of the 2012 National Champion Livestock Judging Team.

Sims is eager to start his new role as regional manager and meet members throughout his territory. He and his wife, Kirbie, will be relocating to the southeast region this fall. For more information about Angus cattle and the Association, visit www.angus.org.

–– Written by JD Rosman, Angus Media